Bobby Kaanjosa is Artwolfe’s official fashion content co-ordinator.
Hello lovely people, I would like to welcome you to the brand new year of 2015. We here at Artwolfe Zine would love to extend our greetings and blessings for the beautiful and glamorous year. Fashion is back with a bang and the Fashion section at Artwolfe promises to give you the best of fashion updates and news.
In this issue I will be profiling impact that the fashion industry has on the beauty and impact of our environment. Currently in the industry, “Fast Fashion” (which is defined as fashion designs that move quickly from the runway to retailers) provides the marketplace with affordable apparel aimed mostly at young women but increasingly at men. Fueling this demand, fashion magazines help create the desire for new “must-haves” for each season. Fast Fashion in particular leaves a significant pollution footprint, generating environmental and occupational hazards, and waste, at each step of the clothing production cycle.
New garments are made out of either natural fibres (such as wool, silk, linen, cotton and hemp) or synthetic fibres or a combination of these. In fact most of the clothes in our wardrobes contain some polyester, elastane or lycra (which are synthetic fibres). These cheap and easy-care fibres are the textile industry’s miracle solution for keeping costs down and producing as many new garments as possible, but the impact on the environment is worsening day by day, and this approach is ultimately unsustainable. People who are interested in purchasing original brands have to be careful not to be deceived by fast fashion trends that move fashion forward at an unsustainable rate.
Everyone is familiar with the problem of pollution and trash but only a few are familiar with its potential. These few can see how trash can be remade and transformed into new, functional or artistic items – dresses, t-shirts, or works of art. Being able to recognize the potential of trash is especially important in art and fashion. Not everyone can work with oil paints and watercolors, or expensive fabrics but everyone has access to and can work with trash. Trash is within reach for every artist and viewer.
Recently, Namibian fashion designers have started exploring options to turn-trash-to-fashion – which could even lead to ‘trash-into-cash’ if they manage to design appealing and long-lasting items. For UNAM and COTA student working with recycled materials is part of their curriculum and they have shown that this genre of fashion design offers an open door for creativity. The need for environmentally-conscious fashion is obvious, but reaching such a goal is tough. Nevertheless, it is admiral to see this spark of hope in Namibian fashion design. Nature has provided the beauty and the resources and it’s up to us to use them in creative and sustainable ways, so that we can make the most of them for as long as possible. Namibian Designers have started this exciting trend, now it is up to fashionista’s to execute and flaunt it and make it desirable for consumers.